BRADLEY EARNS DESIGN AWARD FOR BREAKTHROUGH "ALL-IN-ONE" CONCEPT USED WITH THE NEW ADVOCATE LAVATORY SYSTEM
Bradley has won a platinum platinum-level Award for Design Excellence (ADEX) for the design of its groundbreaking AdvocateTM Lavatory System (www.bradleycorp.com/advocate).
The 17th annual ADEX Awards - presented by Design Journal magazine - is the largest and most prestigious awards competition to recognize superior product design of furniture, fixtures and finishes marketed to the design trade. Products are judged by a distinguished jury of professionals representing a cross section of the architectural design community.Advocate Lavatory employs "all-in-one" innovative design
The very first lavatory unit designed to provide a sink, soap, faucet and dual-sided hand dryer all in one sleek and high-tech unit, the Advocate scored high with judges for achieving outstanding product, material and systems design innovation in commercial buildings and institutions.
Having soap, water and hand dryer all within immediate reach, the Advocate Lavatory System raises the bar for convenience, comfort and safety in commercial washrooms. Since all hand washing elements are close by, the user needn't move from the station in search of soap, towels or a hand dryer. In addition to user convenience and functionality, this uniquely integrated design ensures that water goes down the drain - not on the floor or down the walls.
To wash hands with the Advocate Lavatory System, users intuitively move their hands from left to right, beginning with a touchless soap dispenser, a touchless faucet, and finishing with a high- efficiency dual-sided hand dryer. In effect, Bradley's exclusive "all-in-one" design simplifies hand washing, while minimizing washroom cleaning and maintenance, and maximizing a safer restroom environment.Platinum ADEX Award
"The 2011-12 ADEX Awards attracted upwards of 500 companies submitting more than 1,500 innovative new products," said John Platter, executive director of ADEX. "The ADEX Award has recognized many outstanding product designs over the years, and Bradley Corporation's Advocate Lavatory System has earned its place among that elite group." A complete listing of current ADEX Award winners is listed at www.adexawards.com.
"Receiving the platinum-level ADEX award is a true honor, as well as an affirmation of Bradley's exclusive all-in-one design for the new Advocate Lavatory System," said Jon Dommisse, director of global marketing and strategic development for Bradley. "We take pride in the fact that our washroom products - most recently the Advocate Lav System- continue to meet the highest design standards while incorporating product features that matter most to architects and building owners. We are thrilled that the innovation, sustainability, comfort, convenience and safety features of this new product have all struck a chord with the architectural community.